Who is Your Audience?


Marketing is taking a product or service and strategically positioning it so that it reaches your target audience. Marketing is usually best explained in terms of the “4-P's”: Product, Price, Place and Promotion. As a strategic partner, CreatiVision can help position your company with industry analysis, customer research, evaluation and properly aligned marketing tools.

Product: The thing that you want to sell, refined to meet the needs and wants of your customers or audience.

Price: The amount you’ve deemed as an excellent value for your target audience.

Place: The distribution of your product and how best to get your product to the target audience. It can deal with a host of angles, including: warehousing, trucking, the availability of delivery services, etc.

Promotion: This has to do with the way you notify your target audience of you product. It might be direct mail, point of sale displays, special events, radio, TV, newspaper advertising etc.

CreatiVision will help you outline your target audience, research market prices and comparables, brainstorm distribution paths, and create a plan for promoting your product.